Advertising 2


Competition from The Parker Pipe Co. Ltd. (In 1922 the Parker Pipe Co Ltd was formed by Alfred Dunhill to finish and market what Dunhill called its "failings" - what we would now call seconds.)


And some (limited) activity on the high street.
(The Daily Mail, Hull December 8, 1930)		(Devon & Exeter Gazette December 18, 1931)
Despite the claims on YZ marketing material that YZ novelties "are obtainable from High-class Stores throughout the Country", I've found no evidence that they were widely advertised to the public.

		And, where reference is made to products which are clearly YZ, as in this piece from the March 12, 1929 edition of The Yorkshire Evening Post, neither YZ nor Henry Howell is mentioned. Note that the section is headed 'The Dodo' and that the Dodo is also described in the text but the illustration (and the description of it) is of the Pelican.
		Though at least this one has the correct name and what is presumably Henry Howell's catalogue number.
		From The North Devon Journal, December 8, 1927.
		Probably not YZ.
		From The Sunderland Echo And Shipping Gazette, December 11, 1933.


YZ products from Dunhill, London.

Aimed at the American market.
(And yes, it really does say 'jabe'.)


And for the French.

In 1934, the company's surefootedness in terms of identifying public taste seems to have deserted them and they produced a truly appalling range of artificial candles or, in Howell-speak, Kandles, under the 'Artefect' brand name:

(The Fancy Goods Trader
September, 1934)


Announcing the move to the Hendon Factory.
(Courtesy card)	(The Fancy Goods Trader February, 1935)

The YZ Site